Courtney Ashby is the visionary force behind ParaDice LLC, a South Florida – based event planning and brand activation company built on passion, purpose and legacy. Inspired by her late mother—a dynamic event planner who orchestrated major festivals, concerts, and community celebrations—Courtney grew up surrounded by creativity, joy, and unforgettable moments.

After her mother’s passing in October 2024, Courtney launched ParaDice LLC as a way to honor that legacy while building her own. The name “ParaDice” is deeply personal: a blend of her grandmother’s last name, Dice, and a nod to “Paradise,” one of her mother’s beloved concert productions.

Courtney’s goal is simple but powerful: to make your vision stress-free and unforgettable. From concept to clean-up, she handles every detail—designing stunning decor, curating vendor teams, managing timelines, coordinating guest lists, and ensuring seamless execution. Whether it’s an intimate gathering, a luxury celebration, or a branded experience, Courtney brings fresh creativity and calm professionalism to every event.

“Every event is more than a gathering—it’s a tribute to legacy, a celebration of dreams, and a reminder that your vision deserves to be seen.” -Courtney Ashby